I'm a tired person. I'm often a lazy person. Sometimes, after I've struggled to feed the Lattes and get them (finally) into bed, the thought of phoning a friend for a chat sounds exhausting. All those things to say. All that listening to do. I love my friends, but there are times when we're all just too tired to even try.
An email, though, is another matter – or a quick text pointing out something ridiculous that just made me giggle. It takes a few seconds, but starts a conversation that can continue sporadically for several days. Ten years ago, I would not have been speechless with laughter over a text whilst shopping. I would have just been a lonely, stressed woman trying to buy some cheese.
NIVEA mark their 100th birthday with a celebration of closeness in modern Britain, and have commissioned psychologist Professor Geoff Beattie to carry out research about the subject.
He found that far from encouraging shallow relationships, we form good new friendships faster online than we would in real life, and existing relationships deepen. The range of communication methods available to us allows us to stay in more regular contact - and psychologists agree frequency of communication is a key component of intimacy.
Scientists have identified that 'self-disclosure' - the sharing of personal information - is vital for feeling connected. We share photographs, snippets of our lives, and photographs on social networking sites – so new technology provides us with some of the important elements we need for true closeness.
And so for their million moments of closeness campaign, Nivea are asking you to help celebrate 21st century closeness by uploading photos of you sharing a cosy moment with a friend, colleague, sibling, partner, parent or child at facebook.com/niveauk . Or you can look out for their road shows, throughout the UK, where the two of you can jump into a photo booth and have your picture instantly uploaded. Whether you share your photos on Facebook or at the roadshow, you’re in with the chance to win - every day, a picture of the day will be selected by psychologist Professor Geoff Beattie. The winner will receive one of 100 prizes worth £100.
What do you think? Is the internet a handy way of staying in touch, or does it give us an excuse not to see people face to face?
Viral video by ebuzzing