Bread is letting me down.
The great Anti-Supermarket experiment has cracked because of bread. (Though, to be fair, we're talking about the lovely little North West chain of supermarkets, with the friendly smiling real farmers on the sausages, not the evil Big Supermarket).
Just for the record, when did bakery shops stop selling bread? When did they turn almost their entire business over to sausage rolls and gingerbread people?